Beer.
[link]The city I live in is located in Central Oregon. It's a very outdoorsy-type place. Enthusiasts of outdoorsy things come here for vacations. You can hike, go cave diving, go skiiing on Mt. Bachelor or one of three or four other ski resorts within a half hour drive, intertube down the descutes river, climb smith rock, visit a volcanic caldera, or Tumalo Falls, yadda yadda yadda. If you're not into all that crap, then there's not honestly a lot else to do here...
but get drunk, apparently. Bend's biggest industry is in the small-scale beer brewery industry.
I still find it funny that next to no one has any idea that there's a 1st Party Sony development studio in town. People ask where I work and I say Sony and they just blink and look at me funny, trying to work out what that might mean.
About 6 years ago, I got one of my old classmates from college an interview here for a job opening. He came into town and called me up saying 'I think you gave me the wrong address. I went there, but it's like a bank or something'. Heh- I was like 'No, that's right. Go upstairs.'
It's kind of funny - I wonder what the Title people think about us. They all come to work in dress suits, and have proper business meetings and family SUVs, and we show up in Hawaiian shirts, tshirts, jeans, and most of the guys here have sports cars. One has a Dodge Viper. There's a Mitsubishi Lan Evo, Subaru STI WRX, BMW M3, our studio director drives a Mazda Miyata. Oh! And our tech guy has a Ford Model T that he actually drives to work. It's awesome. He took me on a ride in it last week because he's just put it away for the winter. It belonged to his grandfather and he fixed it up. In the summer, it's his daily driver. I think that's hilarious and awesome.