The city I live in is located in Central Oregon. It's a very outdoorsy-type place. Enthusiasts of outdoorsy things come here for vacations. You can hike, go cave diving, go skiiing on Mt. Bachelor or one of three or four other ski resorts within a half hour drive, intertube down the descutes river, climb smith rock, visit a volcanic caldera, or Tumalo Falls, yadda yadda yadda. If you're not into all that crap, then there's not honestly a lot else to do here...
but get drunk, apparently. Bend's biggest industry is in the small-scale beer brewery industry.
I still find it funny that next to no one has any idea that there's a 1st Party Sony development studio in town. People ask where I work and I say Sony and they just blink and look at me funny, trying to work out what that might mean.